The Starbucks in China and Hong Kong are quite
different than the ones here. They offer more choices, more classy, more
suitable to local tastes... They are run efficiently.
The coffee is the
same every where, just double the dosage to make it addictive... What
you're selling is image.
My social standing is
higher than yours if you are drinking a local brand. For the same reason,
Victoria's Secrets can never be successful in China unless they wear the
underwear overwear (my silly term).
Unexpectedly
our US culture (thanks to Hollywood and NBA) help them sell the brands.
That's why China will have very few global brands in the next few
years.
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