Apple is doing great. My concerns are:
1. The urge of upgrade. For the next iPhone, there will not be free ad for folks camping outside. It is the great work of the market genius who was laughing and singing Danny Boy 6 foot under.
What new features you need for the new phone?
2. Competition from China. So far Apple's lawyers and the US government stopped them. Their products are as good and at half price. They are successful in many countries esp. with discounts from network provided by Huawei.
3. 5G. Will Apple ready for it? It is 20 times faster than 4G.
4. I do not see any other new products that are as revolutionary. They need to monetize what they have.
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The positive side.
1. Apple has not fully marketed in China and India. Apple products are used to boost their social status
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