Wednesday, November 21, 2012

Virus and Marketing

If you're creating viruses, you want to write on the most popular system(s), so you have larger market penetration. The right choice is Microsoft's Windows and not Apple's OS. It is Marketing 101: Market penetration.

Apple offers a combination of software and hardware, while Microsoft basically offers software only (until the Surface). While you open up your system to other vendors, it is easier for others to write viruses. My theory: The ones who write viruses are the ones who write, sell and profits from the anti-virus software. I can nicely ask my brother-in-law to write a virus and give me the antidote to sell.  It is Marketing 102: Create the market.

It is an disadvantage for Windows to open itself up. However, the advantages outweigh the disadvantages and they include capturing the market share and producing cheaper PCs. It is Marketing 103: Less of two devils.

When you're a developer on Windows (and similar to other system), your view of the product is limited to a small bird's eye. A Chinese proverb says: The size of the sky does not exceed the size of the well surface for a frog inside the well. Does my rough translation work? It sounds so good in Chinese, but not so in English. It is Marketing 104: Foreign translation may not work.



The above is written by one who has never taken any marketing class. :)

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