Xiaomi, a Chinese phone maker,
will most likely come to the USA in 2015 after conquering several emerging
markets including India. Its phone is almost as good as the latest model of
iPhone at about half the price. It also has a low-end version priced at about
$100 that would set up a standard for entry smart phones.
Xiaomi
prices the latest phone model barely above the manufacturing price and makes
money in the decreasing component prices. It gains more profit by stretching
the model to a longer life.
Apple’s
lawyer will prevent its entry that Samsung found out the hard way. For
starters, Xiaomi needs to modify the user interface to avoid some of the
obvious lawsuits in the USA.
Even if Xiaomi
will not enter the US market, it will steal more sales from Apple. Apple has to
learn from Cisco. You do not want to make China angry. If they do, they may
stop Apple from selling their phones in China. Hence, you may win the battle,
but lose the war.
Xiaomi
could be one of the companies that would force the mobile phone to become a
commodity product.
When the
phone becomes a commodity, both companies have to make money in the content.
Today Apple depends on iPhone for over 50% of its sales. After mid 2015, Apple
stock may face some challenges even without Xiaomi entering the US market.
Eventually the smart phones will become a commodity product and they may have
to face Xiaomi or other similar companies.
It is
one’s opinion and I would face a lot of opposition from the Apple lovers; it is
the same when I recommended Apple in May, 2013 when no one wanted to buy
Apple’s stock. Buy any stock depending on the potential appreciation (via
individual analysis), not on the love of its products, the company or the
management.
Here is a current update from Business Insider.
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